I recently noticed a couple of startups swapping out plastic for bio-based packaging, which, by the way, sometimes made me feel like I was drinking my shampoo from a corn kernel. But honestly, it’s more about tweaking the recipe—think natural preservatives and meticulously engineered supply chains—to keep products fresh. While the price tag can sometimes rival a small island, scaling up production might just bring us back to Earth on affordability. It’s like trying to reinvent the wheel without rubber—challenging, but not impossible with enough brainpower!